The 5 Most Effective Call to action Techniques
Incorporating an effective call-to-action is an quintessential feature of any website and a website designing company is well aware of this fact. And this is not restricted only to E-commerce sites. Every website should have a target it wants users to accomplish.
Whether it is filling in a contact form, signup for the weekly subscription or Download the site's brochure. A call to action provides
- attention to your site
- A way to increase your site's conversion rate
- Improve the user experience
Value Proposition your Call to Action provides: Before you pursue a user to complete a call to action they have to identify the need. In this regard Infomercials can do the trick. Before they ask users to act, they first recognize the problem. Then they provide a product or service that help aid the problem. Apart from this you also need to state the benefits of responding. What will the visitor get once they complete the call to action.
Have Minimum Call to action: You must limit the number of Calls to Action you are using. Too many and user becomes distracted and annoyed. A study in supermarkets have revealed that if the buyer sees too many options it is less likely that they would buy anything. Well the number of calls to action you are using must solely depend on your business model and if you need large number of calls to action. And it is less the number of calls to action and more the distinctiveness of each.
Positioning of Call to action: Another important factor is the position where you place your call to action on the page. You should place it at the top of your page and in the centre to garner maximum user attention. But keep one thing in your peripheral that this does not guarantee success if there are image of faces on the page because such images tend to draw our attention away from the call to action.
Use alternative color on your call to action: Using fun attractive colors is always considered effective in drawing attention to elements. And this is a done deal when the rest of the site is usually in soft color tones or neutral. But on the other hand don't focus solely on the color as some users are color blind and will likely not see the contrast.
For more advice on this subject, one may get in contact with an eminent website designing company in Delhi, such as Web Solution Centre. Call today!